Dentists: how AI assistants decide who to recommend
More patients now ask an AI assistant instead of searching. This guide explains what we see across the four big assistants for Sydney dentists, and the factual things a practice can check.
Practices named most often
- Paramount Dental Sydney · 80%
- So Dental Chatswood · 80%
- Station Dental Chatswood · 73%
- ABC Dental Bondi Junction · 67%
- No Gaps Dental Liverpool · 67%
- Painfree Dentistry · 60%
- Simply Dental Chatswood · 60%
- The Bondi Dentists · 60%
A factual checklist
- Consistent name, address and phone everywhere (website, Google, Healthdirect, directories).
- A clear services page per treatment, with hours and emergency availability.
- Structured data (Dentist schema) on your website.
- Accurate AHPRA-registered practitioner details.
- Accessible, crawlable site (no content locked behind scripts).
Questions
Can you get my practice to #1 on ChatGPT?
No. Nobody can honestly promise that. AI answers vary and the providers control them. We measure and suggest factual improvements.
Where do assistants get practice information?
Mostly from web search results: your website, Google Business Profile, Healthdirect and directory listings, and news or community mentions.
Does this comply with AHPRA advertising rules?
We publish factual measurements and verbatim quotes only. We don't use testimonials or claim any practice is 'best'. Your own marketing must still follow AHPRA's guidelines.
How often is it updated?
The plan is a fortnightly scan to start, moving to weekly.